From Asset Bank to Zendesk - the A-Z of modern MarTechs (designed for business efficiency)

Whether it’s Zoom inside “office” hours or Goodeats on date night, technology’s made life a little more manageable these past couple of years.

For consumers, employees and businesses.

Because according to research by the Confederation of British Industry (CBI), 60% of companies invested in new digital technologies between March and July 2020.

And with good reason.

As more and more companies embrace remote working models, MarTech’s become essential in helping staff work just as efficiently from home. And whether it’s a creative collaboration space or an interactive intranet, there really is a tool for everything.

And there lies the problem...

With so many MarTech solutions to choose from - over 8,000 of them, in fact - we thought it would be helpful to categorise the cream of the crop; the ones that are making modern work-life most efficient.

In our opinion, anyway.

By no means an exhaustive list, introducing our A-Z of modern MarTechs (designed for business efficiency). Time to build your perfect ‘stack’.

A - Asset Bank

So, what is it?
A configurable, browser-based Digital Asset Management system ideal for large businesses looking for a DAM solution that can deal with complex workflow requirements.

And what’s the business efficiency?
Completely scalable, Asset Bank can produce efficiencies across the business. For example, its Shutterstock integration enables teams to search and collate stock images in just a fraction of the time whilst eliminating copyright concerns. Additionally, Asset Bank helps remote teams transfer files quickly and efficiently via links - avoiding cumbersome zip files. But taking stock of assets and streamlining your internal processes are just a couple of ways to help build a more efficient brand. Check out some more ideas in our brand building toolkit.

B - BuzzSumo

So, what is it?
A tool that allows you to see what content works well online - and what doesn’t. It can help you generate new ideas and find the right influencers to give your content a helping hand.

And what’s the business efficiency?
BuzzSumo can be a great asset for any content marketing team that finds itself scrambling around for new ideas. Of course, it won’t create the content for you; but it’ll get you through the ideation phase a hell of a lot faster.

C - Clearbit

So, what is it?
A marketing data engine that monitors your customer interactions. It allows you to quickly identify prospects, get to know your customers properly and personalise every interaction you have with them.

And what’s the business efficiency?
It means that you can save time blanket marketing to your customers. Instead, you’ll be able to hit each of them with something relevant - wherever they are in their journey. Handily, it also integrates with a lot of the leading apps; if you’re using Salesforce, Marketo or Segment, you’re all set.

D - Dash

A digital asset management system that’s tailored for growing brands and smaller teams. Dash allows your team to manage, search and use your brand images and video from a single place.

And what’s the business efficiency?
If you’re trying to make sure your team’s organised and has all of their digital ducks in a row, this is the one. Save countless business hours sifting through drives, Dropbox and desktop folders and find the right asset immediately.

E - Encharge

So, what is it?
A marketing automation tool that sends behaviour-based emails via a drag-and-drop flow builder. And if you’re using one of the major CRMs, it can do it through there too.

And what’s the business efficiency?
Providing personalisation on a massive scale, Encharge is great for startups and other companies that have a customer base that’s growing faster than their email marketing can handle. Segment your customer groups and make sure every email keeps that personal touch.

F - Fomo

So, what is it?
“The world’s first social proof platform” allows brands to showcase customer buying behaviour on their sites, gently nudging those who are on the edge of converting towards a purchase decision.

And what’s the business efficiency?
There’s no better marketing than social proof these days - hence why everyone’s looking for Google reviews. Essentially, Fomo saves you time by getting real testimonials without all the chasing.

G - Grammarly

So, what is it?
A free Google Chrome extension that reviews your spelling, grammar and punctuation. What’s more, it sense-checks the clarity of your copy to make sure it’s clear and easy to understand.

And what’s the business efficiency?
Essentially, Grammarly simplifies the quality assurance (QA) process and saves time checking your team’s work for the little typos before publishing. We’ve got some more tips for conjuring up good storytelling here.

H - Hotjar

So, what is it?
A tool for marketers, product managers and UX designers to find out how customers are using websites.

And what’s the business efficiency?
Unlike other analytics tools, Hotjar goes beyond numbers to simplify the user testing process. Features like heatmaps allow you to quickly see what users understand (or don’t). But it not only speeds up testing; recordings and instant feedback ensure the results are super accurate too.

I - Instapage

So, what is it?
A tool for creating relevant, on-brand and mobile-responsive landing pages for your ads.

And what’s the business efficiency?
You can do this without needing a developer which saves time and money. Plus, because the experiences you can create are highly personalised - not to mention the inbuilt A/B testing and analytics - you can get conversions from ads right the first time without blowing your budget.

J - Jive

So, what is it?
An interactive intranet where employees can communicate and collaborate more easily.

And what’s the business efficiency?
As it’s a two-way street between employers and employees in terms of communications, you can save time on meetings. This hub stops any information from slipping through the cracks - which often happens with emails, phone calls and when somebody leaves.

K - Kixie

So, what is it?
Kixie is a sales engagement platform that helps teams communicate more naturally with prospects so that they can close deals faster.

And what’s the business efficiency?
It works with leading CRMs like Hubspot, Salesforce and Pipedrive and can be set up in three minutes. The PowerCall Chrome extension can reduce the time it takes for your agents to dial but it also automates the process of texting customers, too.

L - Landbot

So, what is it?
The most intuitive no-code chatbot builder available online. Using the power of AI, you can have natural conversations with prospects and convert traffic easily.

And what’s the business efficiency?
Using a chatbot can help qualify or nurture your leads without the need for a human rep to get involved. Its drag and drop functionality means anyone in the business can set it up - no complicated coding involved.

M - Miro

So, what is it?
An online whiteboard to help your teams collaborate - from anywhere.

And what’s the business efficiency?
Miro turns what would usually be a one-way Zoom presentation into something much more interactive. The canvas is infinite and you can save it so that you have a permanent record to come back to. It’s the most time-efficient and productive way to run a remote brainstorm or workshop.

O - Optimizely

So, what is it?
A platform that allows you to test your digital experiences before they go live.

And what’s the business efficiency?
From copywriters and UX designers to web developers and SEOs, creating website landing pages draws on resources from all over the business. With real-time recommendations, Optimizely helps you get things right the first time. So, you only have to get the band together once.

P - Prisync

So, what is it?
Advanced competitor price tracking and monitoring software.

And what’s the business efficiency?
Seeing how your prices stack up against competitors can not only be a time-consuming task; it’s nay impossible in times like these. With Prisync, you can add your products and competitors to the dashboard and quickly see the lay of the land.

Q - Qualified

So, what is it?
A “conversational marketing platform” that helps you better qualify your leads.

And what’s the business efficiency?
This chatbot is tasked with quizzing your prospects with the qualifying questions your sales team would usually ask. Consequently, it saves resources that can now be spent further down the funnel.

R - Rikibo

So, what is it?
Ad automation software that puts your marketing on autopilot.

And what’s the business efficiency?
The biggie is that with advanced targeting and optimisation technology, Rikibo can charge a fraction of traditional marketing agencies’ fees.

S - Slack

So, what is it?
A business communication tool that’s better organised and more secure than email.

And what’s the business efficiency?
Slack channels keep all of your projects organised and focused. Whether it’s via instant messaging or video, it can bring your whole business together - wherever they’re based.

T - Trello

So, what is it?
A user-friendly and collaborative project management tool.

And what’s the business efficiency?
Easy to get to grips with, Trello manages your projects and tasks via online lists and cards. It reduces the need for lengthy meetings and email chains and gets everyone on the same page with projects - whatever the size.

U - Unbounce

So, what is it?
A tool for creating bespoke landing pages - without the code.

And what’s the business efficiency?
Conversion focussed, Unbounced helps you create landing pages that actually prompt your visitors to take action. This reduces ad spend and leads to much faster conversions.

V - Voluum

So, what is it?
An ad tracker that allows you to control all of your campaigns from one place.

And what’s the business efficiency?
With native, display, pop-up, email, search, push, social, video - not to mention whether they’re paid or organic - monitoring modern campaigns can be a bit of a minefield. Voluum stops you from wasting money on ads that aren’t working by giving you a snapshot of everything at once.

W - Webflow

So, what is it?
The self-proclaimed “modern way to build for the web”.

And what’s the business efficiency?
Whatever abilities you have in the business, this tool will help your designer build a professional-looking website using a visual canvas. But crucially, they’ll be able to do it using absolutely no code.

Y - Yoast

So, what is it?
A free WordPress plugin that’s designed to make optimisation accessible to everyone.

And what’s the business efficiency?
Whether you’re writing copy for landing pages, meta titles and descriptions or the company blog, Yoast lets you know how you’re doing in terms of keyword density and readability. Perfect for SMEs and small teams, its easy traffic light system means anybody in the company can use it - saving money on devs and external agencies.

Z - Zendesk

So, what is it?
Although a tried-and-tested solution for customer services at this stage, Zendesk now includes instant messaging across web, mobile and social channels.

And what’s the business efficiency?
This means you can help your customers do more themselves with bots and integrations, freeing up your team for other tasks.

Thinking about adding to your MarTech stack? Download our free eBook 10 Steps for a Successful MarTech Implementation here.