So, you’re searching for a Digital Asset Management (DAM) solution. We get it, it’s a competitive market and you probably have a (very large) handful of DAM vendors fighting for your business.
Let us make it easy for you. We’ll break down how Bright’s flagship product, Asset Bank compares to other DAM solutions, the key features designed to make your workday more inspiring and advice on how you can get senior management buy-in. After all, what’s the use in doing the research if you can’t sell it to your boss?
Why is it important to shop around for your DAM Solution?
According to G2 Crowd, there are currently around 230 DAM vendors for you to choose from. It may seem like an impossible task to whittle them all down to a single solution, but shopping around for your software is an important part of the process.
By browsing different websites, watching videos, downloading ebooks and chatting with various DAM consultants, you’ll start to understand what’s available and which ones best fit your immediate use case/requirements. But have you considered all the use cases and team requirements for your organisation?
If you’re not sure, then here are some things to consider:
-
What’s your core need for a DAM solution?
Reasons can range from anything including needing a way to save time, to complex permissions configurations.
-
Who’ll be using the software?
DAM is often used by marketing and brand teams, digital archivists, project managers, designers and more. Whether it’s your in-house team or partner organisations, anyone who needs access to images and videos will benefit.
-
Do you need global access?
For global access you need to decide where your DAM is located and ensure that the service provides fast access for all your teams, wherever they are.
-
Does it need to be integrated into other processes, tools and workflows?
Perhaps you need to integrate your CMS or specific sites or applications such as Shutterstock or Adobe CC
-
What will you be storing in your DAM?
Do you have brand docs, stock imagery, videos, heritage assets, photos (with consent forms) or marketing collateral?
-
Where are your assets being distributed to?
Will it be widely used to disperse information such as in higher education or with a field sales team?
If you can’t answer some of these questions, why not gather a group of colleagues from each of your main organisational departments and ask them how they could personally benefit?
Next, shortlist 3-5 vendors based on these needs and what is important to you. It’s good practice to think about the different levels of vendors in the market and which one is relevant to your company. For example, Asset Bank is the perfect fit for middle-market and Enterprise organisations.
Need more advice on purchasing a DAM system?
Check out our ebook: 11 Step Guide to Purchasing a Digital Asset Management System
How do Asset Bank’s features compare to other DAM platforms?
The shiny features are what set many DAM vendors apart. Asset Bank is no expectation. But we don’t just want to dazzle you with our AI and nifty functions. Our features have been carefully researched, tested and reviewed by our product development team and our clients. We don’t just build things for the sake of it. We listen to what you need and work with you to construct the best DAM system possible. Here are some of our core features:
- Facial recognition and AI tagging
- Customisability and flexibility
- Full branding - (even during the demo stage)
- Flexible user permissions
We don’t pretend to compare ourselves to some of the bigger, well-known brands like OpenText and Adobe. But we’ve been around for years, so we really know our stuff. Our experienced team members are able to get to the core of your DAM needs and understand what features would truly benefit your business. What’s more, our project lead times are a lot shorter compared to other vendors and our product direction and future vision is rated 10/10 on G2, putting us in top place above our competitors.
Beware of software providers who offer a DAM add-on to their normal services. Monday.com, for instance, claims to offer a Digital Asset Management solution for your teams. But you’ll miss out on all the key features that Asset Bank can provide you at just a small extra cost. In other words, we aren’t just a clever folder with a UI attached. We are a fully functional, feature-rich and intelligent software solution that will increase team productivity and make your workday more inspiring
How does Asset Bank’s pricing compare to other DAM platforms?
When it comes to pricing, we certainly sit competitively within the general DAM market. From our essential package that starts at £379 a month to our Enterprise tier that starts from £1299 a month, we want you to get the best functionality and features for the level you purchase. You can pick a tier depending on the size of your organisation, the level of customisation you require and the number of integrations you need.
When you compare us against our competitors such as Widen, Bynder or Brandfolder, you’ll struggle to find much transparency around pricing. We think that’s saying something..!
How does Asset Bank’s Customer Support compare to other DAM platforms?
At Bright, we are incredibly proud of our team. Our Asset Bank Customer Success team has a fantastic 4.9 star rating on Trust Pilot, sitting us comfortably ahead of our competitors including Widen, Canto, Brandfolder and Third Light.
When you onboard with Asset Bank, you’ll be assigned your own personal Customer Success Manager who’ll ensure you get the best out of the system throughout your entire journey with us. We even have a community forum that gives you the opportunity to voice your opinions and let us know of any new feature ideas you think would be helpful for your team.
Bright’s top tips for easy management buy-in
Once you’ve decided on a DAM platform that you think would work for your business, it might be time to get buy-in from the top-level team. Investing in new software can be incredibly rewarding in the long run, but getting the initial green light can be a challenge. At Bright, we aim to make this as easy as possible for you. Here is what we can do to help the process:
Set up a chat with one of our Senior DAM consultants
Our DAM consultants are experts in their field with years of experience working for Asset Bank. We’ve successfully onboarded over 900 clients, so you know you’ll be in safe hands.
Test out a fully-branded free trial
When you’re ready to go ahead with a free trial, we’ll set you up with a fully-branded Asset Bank that has your company logo, colours, brand docs, images and videos ready for you to try out. Show this to senior management, and they’ll get a feel for what the full product will look and feel like. We are sure they’ll love it.
Highlight ROI (return on investment) and VOI (value of investment)
Think of all the time you’ve put into creating beautifully branded images, videos and documents. It’s a shame for them to get lost across the dusty expanse of your shared drives or your team’s desktops. It’s not just time you’re wasting, but your team members weren’t hired to spend hours searching for images that should be easily accessible. For designers, brand managers, marketers and any creative team — the lack of a DAM system is probably stifling their creativity. You don’t want that to hold your business back.
What’s more, putting your brand front and centre of a solution that allows you to see the volume of approved assets will really add value. As the years pass, you’ll be able to keep raising the bar because all previous work will be visible — a much better solution than it being relegated to a hidden folder on a network drive.
So, when you approach higher management, you can highlight how much money you’ll save when DAM allows you to store, manage and share folders with a click of a button. Perhaps you work with external agencies and want to cut back on lengthy email exchanges. Maybe your sales and marketing teams need a way to collaborate better. Asset Bank could just be the answer you’re looking for.
Are you ready to discover how Asset Bank can transform your workday?
