STA Travel is one of the best recognised travel brands on the high street. As a specialist in global travel, STA Travel help us realise adventures we all dream of, from interrailing around Europe and urban adventures in NYC, to trekking the Inca Trail or voluntouring at one of their Foundation projects.
Asset Bank is starting its own adventure with STA Travel
As you might expect, STA Travel use thousands of images of hundreds of different destinations to illustrate their adventures and products to their customers. Asset Bank’s digital asset management software allows them to store and easily share these images not only internally amongst STA Travel staff throughout the world but also with external collaborators such as the media and travel partners. All users will be able to edit and download the images in their required format and size within the tool.
In addition to image storage, sharing and management, STA Travel will also use their new asset management system as a brand and corporate stationery library. This has an important role to play in helping STA Travel roll out their new branding and identity. Some of the key features of the new system will include:
- Digital image library
- Brand guidelines
- All marketing collateral
- Video library
- Creative templates
- Store designs and graphics
- Text snippets
Both Asset Bank and STA Travel are also very excited about future developments, exploring how the media asset management system can fuse with social media, google docs and project management software through the use of APIs. Other ground-breaking developments on the horizon include integrating the system with STA Travel’s website and digital brochure production.
Tor White, STA Travel’s Global Creative Director, commented:
"Bright Interactive's Asset Bank is a perfect partner for STA Travel: It enables our teams globally to not only easily access the brand tools they need to operate within their time frames and time zones, but also to assist in building our growing bank of quality content which we can edit and share globally. The interface and back end of the Asset Bank is very well designed and intuitive to use, and the fact that it will grow and adapt as we grow and shift is key."
