Solving MarTech Adoption: From Resistance to Results
You've just bought a new piece of MarTech to bolster business efficiency. But how do you make sure the roll-out is a success?
It's never too early to start thinking about how you’ll manage change and maximise user adoption. Effective communication is key to reducing anxiety and increasing engagement. Here’s how.
What you can expect from this eBook:
- You’ll learn how to secure management buy-in
- We share actionable tips on handling negative influencers and tangible onboarding techniques
- Plus, we explain how to keep up momentum once the new tech is in place
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