The Great Suppression: Why Marketing Teams Need More Freedom
It’s 2021 and we’ve got the digital world at our fingertips. Marketing online has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors.
It feels like it’s the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas - but what happens when this isn’t supported or encouraged by C-level management?
To discover the answers we commissioned a piece of research to discover the approaches marketers are taking this year and whether there are invisible chains holding new changes back.
Get access to the full research paper by filling in the form below:
Find out which areas marketing teams are planning to focus and spend their budget in 2021
From social media to SEO there's plenty of scope for investment, but will you be surprised by which area came out top?
Discover why teams feel they are being held back creatively
As a senior leader, it’s vital to understand the reasons your team may not be performing at their maximum potential - especially creatively. Find out where teams are being held back.
Gain insight into how marketers are approaching online events this year
We’ve got the info on whether marketing teams will be investing in virtual events or holding on for in-person opportunities, as well as leads generated online in 2020-21.
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