From online to in-store: create DAM good customer experiences

Create beautiful shopping experiences across all customer touchpoints with a DAM system that lets you store, organise, and manage thousands of digital assets.

Big retail brands trust Asset Bank. From multi-store household names to local brick-and mortar stores, we help retailers take control of their digital assets

Why retail brands need a dedicated DAM solution

Retail brands have an eye-watering number of assets, from product photos and videos to user-generated content, promotional sales collateral, and seasonal campaign content. Managing it all is nothing short of a miracle, and it only becomes more challenging as your library continues to expand.

This is where digital asset management (DAM) comes in. For retail brands, a DAM system helps juggle a wide range of digital files in one central place, you can easily store, find, and share your digital library so it’s easier than ever to execute ongoing and seasonal marketing campaigns. It also keeps your assets safe and secure. You have complete control over who can access files and manage licences.

With a DAM software in place, you can focus on what you do best, creating exceptional shopping experiences for your customers, while knowing your digital assets are organised and protected.

Stop inconsistent branding from losing you sales

It's important to have the same look and feel across your channels, whether its your online store, social media or in-store displays. A DAM system keeps your assets up to date and consistent everywhere, so customers always recognize your brand.

Easily manage thousands of assets

Juggling thousands (or even hundreds of thousands) of product images, descriptions, and videos can quickly spiral out of control. Without a clear system, finding the right asset when you need it can take precious time away from more important tasks. A DAM system acts as your central hub, storing and organising all your assets in one easy-to-access place.

Speed up your creative process

Creating and distributing promotional content, product images, and marketing materials across multiple channels isn’t easy, and it’s definitely not quick! Every new product launch or seasonal sale demands fresh content, leading to long hours and unnecessary stress.

A DAM system streamlines your entire content creation process. In just a few clicks, you can distribute the latest photos, UGC, and marketing collateral to every platform.

Craft experiences that keep customers coming back

Without the right tools, it’s tough to provide customers with the tailored experiences they expect. And, if they can’t get what they want from you, they’ll go elsewhere. A DAM system organises your assets and makes it simple to find and send personalised content to individual customers. This creates a consistent and engaging experience for customers, whether they’re shopping in-store or online.

Take the chaos out of team collaboration

When teams are scattered across departments or locations, pulling together a cohesive marketing campaign can be challenging. Miscommunications and delays become the norm, stalling your go-to-market strategies. A DAM system brings everyone onto the same page with centralised tools for collaboration, allowing your team to work together on shared assets and projects.

Coordinate marketing across channels

Coordinating your marketing messaging across multiple platforms can be challenging. Each channel has its own requirements, and keeping everything organised can quickly become overwhelming. With a DAM system, you can effortlessly share images, videos, and marketing materials across all your channels. By centralising your assets like this, you can create a unified message that resonates with your audience and allows you to focus on crafting engaging campaigns - rather than hunting for the right file.

Stay compliant, stay secure, stay confident

Juggling licensing agreements and usage rights for your images, videos, and other assets is a legal minefield. One misstep can lead to costly fines and a damaged reputation. A DAM system keeps you covered by tracking all usage rights and licensing details in one place. Automatic compliance checks help you confidently use your assets without worrying about legal backlash.

Safeguarding your sensitive assets from unauthorised access is non-negotiable. A single breach can put your brand's reputation at risk. A DAM system gives you complete control over who can access your files, plus your data is protected with advanced encryption, adding an extra layer of security against potential threats

Scale without the stress

As your retail business expands, so does the number of digital assets you need to manage, think product images, marketing materials, and promotional videos. Keeping track of all these assets can quickly become overwhelming. Without a solid system in place, you risk losing valuable files, wasting time searching for what you need, and slowing down your growth. A DAM system grows with you and can handle a steady influx of new assets with absolute ease.

Don't just take our word for it...

Kenwood, De'Longhi Group

“The best supplier I have ever had. Asset Bank software is fantastic for our needs: full of functionalities, easy to use and configure, scalable, always up to date, fast and reliable.”

Ricard Martin Sol
Global Digital Manager