Create first-class customer experiences with a DAM software solution

Manage your travel marketing materials easily and stop dealing with messy, scattered files. Keep everything in one central, simple-to-use location so your team and partners can always find the right images and videos quickly.

Asset Bank is trusted by top companies in the travel industry. From tour operators to tourist boards, we help travel brands across the board take control of their digital marketing materials

How travel brands can benefit from DAM software

Travel brands tend to have huge libraries of content, from destination-level and resort-level images to room, pool, and restaurant photos. But as your digital library grows, keeping everything organised and accessible gets harder.

Digital asset management (DAM) helps organise and share your digital files. For travel brands, this includes stock photos, hotel branding, social media content, user-generated videos, and brochures.

A DAM solution lets travel companies manage their digital library, find images quickly, and streamline campaigns with partners by creating an easy-to-access central hub. It also keeps your assets safe and secure. You can control who accesses your assets, manage licences, and track current and past campaigns.

Focus on creating amazing travel experiences, knowing your digital assets are well-managed and protected.

Work smarter, not harder

Finding the right pictures, videos, and brochures can be a real nightmare when they’re scattered everywhere. With a DAM system, you can find what you need in seconds, not hours. It keeps all your digital assets in one easy-to-search place.

Searching countless files for the right image for your marketing campaigns can be frustrating and time-consuming. With a DAM software you can crop and download images in custom or pre-set social media sizes, making it easy to create your Instagram posts, email updates, or website content instantly - no need to send dozens of requests to the design team.

Focus on creating amazing travel experiences

Customers should quickly be able to tell if you offer luxury holidays or budget friendly backpacking trips. A DAM keeps your company content consistent, from Instagram to product pages and hard-copy brochures. You can even flag the most recent images and push them out to all your platforms.

Travellers want personalised recommendations, not generic ones. But delivering this level of personalisation and customer-centric marketing comms can be daunting, especially if you’ve got a wealth of content to rummage through. A DAM system organises and manages all your digital assets in one place so you can easily send the right content to the right traveller at the right time.

Launch promotional content in hours not days

The travel industry is driven by seasonal promotions and last-minute campaigns. From big post-Christmas sales and bank holiday specials to campaigns based on trading performance, you’re always racing against the clock.

A DAM system can help you strike while the iron’s hot. Quickly update and deploy promotional messages, revisit and repurpose successful campaigns from previous years, and respond to sudden market changes with lightning-fast new promotions.

No more licensing nightmares

Dealing with licensing agreements and usage rights for images, videos, and other digital assets can be a real headache. It's easy to lose track, and the consequences of non-compliance can be costly and damaging to your reputation. With DAM, you can focus on creating amazing travel experiences for your customers knowing that your asset usage is always in check.

Improve partner relations and protect your assets

Share your latest promotional images with a hotel partner in just a few clicks or give tourist boards instant access to your most recent destination videos. Even better, ditch the endless email chains and version confusion with a central place to collaborate.

When working with partners, it’s important to keep your assets secure. A DAM system allows you to control who has access to your files, manage permissions, and ensure only the right people can download and use your content.

Bring teams together with a single source of truth

Is your sales team using old brochures? Is your customer service missing key info? This kind of disconnect between departments can quickly lead to inconsistent messaging and missed opportunities. A DAM system keeps every department on the same page by sharing and managing assets in one central place.

Don't just take our word for it...

“Asset Bank has been an integral part of visual asset management for our global creative teams. Being able to customise it to our needs has been immensely helpful. Asset Bank allows us to store all visual assets for our global creative teams easily.”